{"id":294,"date":"2026-04-28T12:22:10","date_gmt":"2026-04-28T12:22:10","guid":{"rendered":"https:\/\/nanoucosmetics.co.za\/?page_id=294"},"modified":"2026-04-28T16:46:22","modified_gmt":"2026-04-28T16:46:22","slug":"about","status":"publish","type":"page","link":"https:\/\/nanoucosmetics.co.za\/?page_id=294","title":{"rendered":"about"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"294\" class=\"elementor elementor-294\">\n\t\t\t\t<div data-ka-cursor-size=\"1\" class=\"elementor-element elementor-element-997cf4a e-flex e-con-boxed e-con e-parent\" data-id=\"997cf4a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;kng_cursor_interaction&quot;:&quot;default&quot;,&quot;kng_cursor_magnetic&quot;:&quot;none&quot;,&quot;kng_cursor_size_multiplier&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]}}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div data-ka-cursor-size=\"1\" class=\"elementor-element elementor-element-8badc64 elementor-widget elementor-widget-text-editor\" data-id=\"8badc64\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;kng_cursor_interaction&quot;:&quot;default&quot;,&quot;kng_cursor_magnetic&quot;:&quot;none&quot;,&quot;kng_cursor_size_multiplier&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]}}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h1>What is Nanou Cosmetics?<\/h1><h3>A dream come true.<\/h3><p>\u00a0<\/p><p>Nanou Cosmetics is a proudly developed brand specializing in the manufacturing of natural and organic skincare, haircare, and wellness products. Our formulations are made from carefully selected natural ingredients, with a strong focus on quality, safety, and effectiveness.<\/p><p>\u00a0<\/p><p>At the heart of our haircare range is chebe powder, a traditional ingredient sourced from Chad. This natural plant has been used by Chadian women for decades and is well known for promoting hair growth, strength, and length retention.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-ka-cursor-size=\"1\" class=\"elementor-element elementor-element-3517692 elementor-widget elementor-widget-text-editor\" data-id=\"3517692\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;kng_cursor_interaction&quot;:&quot;default&quot;,&quot;kng_cursor_magnetic&quot;:&quot;none&quot;,&quot;kng_cursor_size_multiplier&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]}}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>How Nanou Cosmetics Started<\/h3><p>\u00a0<\/p><p>Nanou Cosmetics began from humble beginnings. As a mother of young children, I explored different ways to earn an income while managing my responsibilities at home. Job opportunities were limited, but I remained determined.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-ka-cursor-size=\"1\" class=\"elementor-element elementor-element-1e49aa3 elementor-widget elementor-widget-text-editor\" data-id=\"1e49aa3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;kng_cursor_interaction&quot;:&quot;default&quot;,&quot;kng_cursor_magnetic&quot;:&quot;none&quot;,&quot;kng_cursor_size_multiplier&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]}}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Our range includes:<\/h3><ul><li>Skincare products<\/li><li>Haircare products<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-ka-cursor-size=\"1\" class=\"elementor-element elementor-element-b7017c6 elementor-widget elementor-widget-text-editor\" data-id=\"b7017c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;kng_cursor_interaction&quot;:&quot;default&quot;,&quot;kng_cursor_magnetic&quot;:&quot;none&quot;,&quot;kng_cursor_size_multiplier&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]}}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Growth Through Social Media<\/h3><p>Social media became my main marketing strategy. While many people see platforms like Facebook and Instagram as distractions, for me they were life-changing.<\/p><p>My products went viral, and I began receiving orders from all over the world. The business grew rapi<\/p><p>dly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-ka-cursor-size=\"1\" class=\"elementor-element elementor-element-10ced2e elementor-widget elementor-widget-text-editor\" data-id=\"10ced2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;kng_cursor_interaction&quot;:&quot;default&quot;,&quot;kng_cursor_magnetic&quot;:&quot;none&quot;,&quot;kng_cursor_size_multiplier&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]}}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In 2019, I discovered chebe powder and started selling it in bulk to women who would resell it. This not only grew my business but also created opportunities for many other women to earn a living in a time of high unemployment. The impact was powerful\u2014lives were changing.<\/p><p>\u00a0<\/p><p>The results spoke for themselves. I received countless testimonials from satisfied customers. One particular case stood out: a woman experiencing severe hair loss tried the product. Within just 11 days, she shared her transformation with me\u2014I was truly amazed.<\/p><p>\u00a0<\/p><p>I confidently promote my products because I personally use them, along with my household. This gives me complete trust in what I of<\/p><p>fer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-ka-cursor-size=\"1\" class=\"elementor-element elementor-element-d98f66f elementor-widget elementor-widget-text-editor\" data-id=\"d98f66f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;kng_cursor_interaction&quot;:&quot;default&quot;,&quot;kng_cursor_magnetic&quot;:&quot;none&quot;,&quot;kng_cursor_size_multiplier&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]}}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Product Testing and Certification<\/h3><p>\u00a0<\/p><p>Committed to quality and excellence, I sought support from an organization that assists small businesses. After a thorough application process, I received sponsorship for product testing.<\/p><p>\u00a0<\/p><p>Our products were tested by South African Bureau of Standards, and the following tests were successfully conducted:<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-ka-cursor-size=\"1\" class=\"elementor-element elementor-element-9501ac6 elementor-widget elementor-widget-text-editor\" data-id=\"9501ac6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;kng_cursor_interaction&quot;:&quot;default&quot;,&quot;kng_cursor_magnetic&quot;:&quot;none&quot;,&quot;kng_cursor_size_multiplier&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]}}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Building the Brand<\/h3><p>\u00a0<\/p><p>As a woman of vision who values professionalism, I decided to take the business to the next level by branding my products. After extensive research, I partnered with a digital company to design unique and eye-catching labels. Although the process took time, the results were worth it.<\/p><p>\u00a0<\/p><p>When the first labels were printed, my bulk buyers were amazed\u2014and so was I. Sales increased significantly.<\/p><p>\u00a0<\/p><p>I later attended a business summit, which motivated me to formally register my business and open a business ac<\/p><p>count.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-ka-cursor-size=\"1\" class=\"elementor-element elementor-element-6b62592 elementor-widget elementor-widget-text-editor\" data-id=\"6b62592\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;kng_cursor_interaction&quot;:&quot;default&quot;,&quot;kng_cursor_magnetic&quot;:&quot;none&quot;,&quot;kng_cursor_size_multiplier&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]}}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We are proud to have all the official lab reports confirming the quality and safety of our products.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-ka-cursor-size=\"1\" class=\"elementor-element elementor-element-6e447e5 elementor-widget elementor-widget-text-editor\" data-id=\"6e447e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;kng_cursor_interaction&quot;:&quot;default&quot;,&quot;kng_cursor_magnetic&quot;:&quot;none&quot;,&quot;kng_cursor_size_multiplier&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]}}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><ul><li>Stability and shelf life<\/li><li>Safety testing<\/li><li>Dermatological approval<\/li><li>Efficacy testing<\/li><li>Packaging leak tests<\/li><li>Preservative testing<\/li><\/ul><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-ka-cursor-size=\"1\" class=\"elementor-element elementor-element-fdaca00 elementor-widget elementor-widget-text-editor\" data-id=\"fdaca00\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;kng_cursor_interaction&quot;:&quot;default&quot;,&quot;kng_cursor_magnetic&quot;:&quot;none&quot;,&quot;kng_cursor_size_multiplier&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]}}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Expansion and Retail Growth<\/h3><p>\u00a0<\/p><p>In 2022, due to increasing demand, I upgraded the marketing and distribution strategy. To make our products more accessible, I approached New Look stores.<\/p><p>\u00a0<\/p><p>Today, Nanou Cosmetics products are available in 56 stores across the Western Cape.<\/p><p>\u00a0<\/p><p>We are also available on global platforms such as Amazon and Takealot, along with other retail outlets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-ka-cursor-size=\"1\" class=\"elementor-element elementor-element-cea1cd7 elementor-widget elementor-widget-text-editor\" data-id=\"cea1cd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;kng_cursor_interaction&quot;:&quot;default&quot;,&quot;kng_cursor_magnetic&quot;:&quot;none&quot;,&quot;kng_cursor_size_multiplier&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]}}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Our Vision<\/h3><p>\u00a0<\/p><p>Nanou Cosmetics is more than just a business\u2014it is a journey of faith, resilience, and empowerment. We are committed to growing, inspiring others, and expanding our reach even further.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What is Nanou Cosmetics? A dream come true. \u00a0 Nanou Cosmetics is a proudly developed brand specializing in the manufacturing of natural and organic skincare, haircare, and wellness products. Our formulations are made from carefully selected natural ingredients, with a strong focus on quality, safety, and effectiveness. \u00a0 At the heart of our haircare range [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-294","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/nanoucosmetics.co.za\/index.php?rest_route=\/wp\/v2\/pages\/294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nanoucosmetics.co.za\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/nanoucosmetics.co.za\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/nanoucosmetics.co.za\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nanoucosmetics.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=294"}],"version-history":[{"count":5,"href":"https:\/\/nanoucosmetics.co.za\/index.php?rest_route=\/wp\/v2\/pages\/294\/revisions"}],"predecessor-version":[{"id":315,"href":"https:\/\/nanoucosmetics.co.za\/index.php?rest_route=\/wp\/v2\/pages\/294\/revisions\/315"}],"wp:attachment":[{"href":"https:\/\/nanoucosmetics.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}